We were recently invited to speak before some members of the local business group of entrepreneurs in the hospitality industry, IHARRA (Iligan Hotel and Restaurants and Resorts Association). After their general assembly, three members of Iligan Bloggers Society, Inc. had a short presentation on different social media topics.
I wanted to discuss about influencer marketing, a term that has been wiggling its way through the interwebs in recent years.
Here’s a copy of the presentation:
The presentation above is focused on the what, why, and how of influencer marketing.
Key Takeaways:
- Understand and adapt to the way potential customers now research and become aware of hotels and restaurants.
- Pick the right influencers.
- Engagement
- High-quality relevant content
- Presence on the right social networks
- The right location (especially important for restaurants)
- Work with relevant, previously vetted influencers who will promote your venue in an authentic manner.
- Get them involved with a project or campaign.
- Actively target new markets, using influencers from those regions, with emotive content to win the hearts of consumers before they even plan to make a trip.
- Start yesterday.
