It was one thing I never thought I would get to enjoy in a million years. I have always had a serious case of stage fright. But over the recent years, I have embraced every opportunity to talk before young people, and I admittedly — though a little surprisingly — got to enjoy it. Late […]
Ten Years, Four Lessons: A Message to Fresh Graduates
Note: An ad-libbed version of this message was delivered during the 45th Pre-Commencement and Recognition Ceremonies of the College of Business Administration and Accountancy in MSU-Iligan Institute of Technology last April 5, 2015. Ten years. I can’t believe it’s been ten long years. I could still remember when I received my degree in BS Biology […]
Social Media Marketing: A Talk at the First MSU-Main E-Commerce Expo
A couple of weeks ago, I had the opportunity to share what little I know about social media marketing to the young entrepreneurs of Mindanao State University – Main Campus in Marawi City. It was their first ever MSU-Main E-Commerce Expo. Young minds at the First MSU-Main E-Commerce Expo The expo, revolving around the […]
Networking for Bloggers | Blogging 101.5 by Iligan Bloggers Society, Inc.
Iligan Bloggers Society, Inc. conducted a Blogging 101.5 seminar yesterday, geared toward helping those who want to start up a blog, those who have already started blogging, and to those who find the discussions interesting and helpful. The discussion went beyond the usual Blogging 101 topics (basics of blogging and how to start up a […]
10 Elements of a Good Blog
There’s no question that a great blog design is a key point to keeping visitors to your blog interested. Yes, at the end of the day, content is definitely king, but as Danny Brown puts it, “[if content is king, then] the design is your Royal courtyard.” And you would like to keep your courtyard attractive and […]
Huling Hirit sa Tag-Init: The Cebu Blog Camp 2011 Experience
To officially end the summer break, I attended Cebu Blog Camp 2011 with fellow Iligan Bloggers, Xy-Za, Ma’am Arlene, and Fleire (a Cebu-based Iligan blogger) last May 28. It was my first blog camp ever (or my first event as a blogger (daw)) apart from a couple of meet-ups with Iligan-based bloggers to formally and officially start Iligan Bloggers […]
Integrated Marketing Communications
Managing and coordinating the entire communications process calls for integrated marketing communications (IMC). By definition, IMC is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. Such plan evaluates the strategic roles of a variety of communications disciplines and combines these disciplines to provide clarity, consistency, and maximum impact […]