“What are your dreams?” Being asked this question at the start of our Financial Management class really caught me aback. On my way to class, I was bracing myself for a “madugong labanan ng mga numero.” I even ran (i.e., crammed) through whatever I have learned in Managerial Accounting from the previous semester. Yes, the […]
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Managing and coordinating the entire communications process calls for integrated marketing communications (IMC). By definition, IMC is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. Such plan evaluates the strategic roles of a variety of communications disciplines and combines these disciplines to provide clarity, consistency, and maximum impact
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