A couple of weeks ago, I had the opportunity to share what little I know about social media marketing to the young entrepreneurs of Mindanao State University – Main Campus in Marawi City. It was their first ever MSU-Main E-Commerce Expo. Young minds at the First MSU-Main E-Commerce Expo The expo, revolving around the […]
Investments and the Internet
Recently, in our Financial Management class, we’ve been discussing about investments – how to invest, where to invest, and how to manage investments. We also tackled about the importance of diversification of businesses, which is one great way of reducing the risk of losses. Diversification is simply investing in two or more industries which are […]
Integrated Marketing Communications
Managing and coordinating the entire communications process calls for integrated marketing communications (IMC). By definition, IMC is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. Such plan evaluates the strategic roles of a variety of communications disciplines and combines these disciplines to provide clarity, consistency, and maximum impact […]