Careers in Digital Media

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careers in digital media | lovettejam

It was one thing I never thought I would get to enjoy in a million years.

I have always had a serious case of stage fright. But over the recent years, I have embraced every opportunity to talk before young people, and I admittedly — though a little surprisingly — got to enjoy it.

Late last year, I was invited to speak before the students of the College of Business Administration in Mindanao State University – Main Campus in Marawi City about the “Careers in Digital Media.”

Here’s what I shared with the young people:

Ten Years, Four Lessons: A Message to Fresh Graduates

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Note: An ad-libbed version of this message was delivered during the 45th Pre-Commencement and Recognition Ceremonies of the College of Business Administration and Accountancy in MSU-Iligan Institute of Technology last April 5, 2015.

Ten years. I can’t believe it’s been ten long years. I could still remember when I received my degree in BS Biology (Zoology). I was sitting there during the commencement exercises ten years ago. I was then an eager fresh graduate, willing to rush through life. I thought I had figured it all out – 4 years of med school, a year of post-graduate internship, another year to review and pass the Physician Licensure Exam, then specialize in Pediatrics. That was supposedly my path to success.

For as long as I can remember, I had always had a consistent answer to the question, “What do you want to be when you grow up?” I have always wanted to be a doctor. Lovette Jam Prada Jacosalem, M.D. There’s a nice ring to it, yes? So, why not?

But if someone told me ten years ago that I would quit med school a year into it, be a corporate slave and then work through online jobs, start a small business, and earn a degree in Masters in Business Management, I would have laughed and maybe snorted in disbelief. Like a hardworking horse with blinders on, I have always set my eyes on the road ahead and worked as hard as I possibly could. Ten years ago, I was certain I would be a successful doctor.

But apparently, life isn’t always how we envisioned it to be. Sometimes, reality hits us right between our eyes. What we thought would make us happy and successful could turn out to be something that brings much pain and suffering. While pain and suffering may make success sweeter, sometimes, we wake up one day and we just know in our heart of hearts that it wasn’t meant to be. That it’s time to walk away.

I may have deviated from the life path set by my 20-year-old self. But I learned some things along the way. And I think today is an opportune time to share them with you.

First, I learned that we define our own success. Success should be defined in personal terms. We learned in economics that scarcity has value. But value of what? for whom? and how much? That’s the side of the equation we don’t usually focus on, but we must. We need to define what success means to us and determine what truly is of value for us. Because the moment we let go of other people’s definitions of success and value, real clarity begins.

As a serial entrepreneur and bestselling author, Rick Smith, puts it, “Make certain you are on the right journey. It’s about living where your unique passions and strengths intersect. It’s about not trying to force ourselves into roles that were never meant for us, or slaving toward a prize we will ultimately discover is worth very little. It’s about the meaning and value derived from intentionality, from being in control of your life’s own direction.”

When we define success in our own terms, the journey and the destination becomes a little clearer and success becomes achievable.

And when we do reach success, we need to keep our feet on the ground. That’s lesson #2. While it’s good to take pride in what we do, to celebrate our successes, and to pat our backs for a job well done once in a while, it’s not okay to rub your success on other people’s faces. Remember to be humble. Let’s keep our feet firmly planted on the ground and have a grateful heart. Let’s acknowledge the blessings we have received and will receive.

Today, more than ever, let’s remember to thank everyone who helped us out one way or another – our parents, our professors, our mentors, and our friends who helped us get through our degrees.

Third, it’s important that we never stop learning. Yes, it’s a crazy world out there. Unemployment rates are frightening. The competition is tough, yet the opportunities to learn are endless. There are many ways to better equip yourself to get ahead of the competition. Invest in yourself.  Attend trainings, seminars, and workshops. Sign up for online courses. Or maybe, go to graduate school. Enrol in a reputable school, where you can learn from thought leaders in your field, where you meet like-minded people from different industries.

In all honesty, I didn’t expect much when I enrolled in MBM. I didn’t even know what I got myself into. I just threw myself blindly into an unfamiliar territory. My background was in biology, but I plunged headfirst into the world of business. It was scary, yes, but I sure am glad I did. It was a bumpy road for me, but it was all worth it. The MBM experience was something I wouldn’t trade for anything else.

Which leads me to my final point. Life is never smooth-sailing. Grad school is no exception, especially when you have a job and other responsibilities on top of your studies. But a mantra kept me going: Let all that you do be done in love (1 Corinthians 16:14). Life isn’t easy. I’m pretty sure each one of us, graduates, had gazillion bouts of stress, panic attacks, and moments of self-doubt. There had been times when we’d ask, ‘what have I gotten myself into?’ or the more familiar version of ‘nganong ni-enter pa man ko?

There were times when we start to doubt ourselves and our capacity to move forward. It happened in school, and it certainly will happen more often in the real world. But I learned that whenever doubt finds its way into our hearts and minds, we just need to take a deep breath and wait it out. Breathe it all in. Love it all out. It may not automatically make everything better, but it would definitely give us enough inspiration and motivation to push forward; to move a little closer towards our dreams – for ourselves, for our families, for the community, for our future.

Let me end this talk with this message: The power of education can’t be measured unless you count its power to create a career, a life, provide for a family and most importantly, pave the way for a better tomorrow. As we soon leave the premises of MSU-IIT as graduates, we hold that power in our hands. We have been blessed to be where we are right now. May we not forget to look out for opportunities to be a blessing to others as well.

Thank you. Congratulations, and may the Almighty God bless us all.

Social Media Marketing: A Talk at the First MSU-Main E-Commerce Expo

A couple of weeks ago, I had the opportunity to share what little I know about social media marketing to the young entrepreneurs of Mindanao State University – Main Campus in Marawi City.  It was their first ever MSU-Main E-Commerce Expo.  

Young minds at the First MSU-Main E-Commerce Expo

The expo, revolving around the theme of “Creating Relevance Through Internet Marketing,” was an all-day event with talks on e-commerce (by Mr. Lemuel Velasco) and social media marketing. The students also showcased their e-commerce websites and video ads for the campus.  

It was great to see the output of these young, creative, talented students — from coming up with products to sell online, to building the e-commerce website, to marketing their sites. If only I had these lessons when I was in college! :p 

Anyways, I’m sharing with you all the PowerPoint presentation I used for the one-hour talk. You can see the references at the last 2 slides if you want to delve deeper into the subject. And I hope you pick up a thing or two you can apply to your own business. 😉


Social Media for Small Businesses from lovette jam

My sincerest gratitude to the students of Marketing 111 (Internet Marketing) and their instructor, Mr. Richard S. Celeste, for this opportunity. 🙂

Networking for Bloggers | Blogging 101.5 by Iligan Bloggers Society, Inc.


Iligan Bloggers Society, Inc. conducted a Blogging 101.5 seminar yesterday, geared toward helping those who want to start up a blog, those who have already started blogging, and to those who find the discussions interesting and helpful. The discussion went beyond the usual Blogging 101 topics (basics of blogging and how to start up a blog) to include how to properly choose your branding and unify your brand online, and how to maximize your network potential — thus the additional .5 to the typical Blogging 101.

I was one of the speakers who was given an opportunity to share knowledge during the event. Gab tackled the Basics of Blogging, and Alex discussed branding. I spoke about Networking for Bloggers. My presentation can be viewed here and is available for download. 🙂

What about you? How do you connect with other bloggers?

10 Elements of a Good Blog

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There’s no question that a great blog design is a key point to keeping visitors to your blog interested.  Yes, at the end of the day, content is definitely king, but as Danny Brown puts it, “[if content is king, then] the design is your Royal courtyard.”  And you would like to keep your courtyard attractive and appealing, right?

Yesterday, I was given the opportunity to speak before bloggers and would-be bloggers for the Blogging 101 seminar hosted by Iligan Bloggers Society, Inc in celebration of Iligan Bloggers Month.  Yay! Salamat IBS! 😉

Here’s the presentation for you to view and download.  Enjoy! 😉

Thank you!

A few days to go, and the biggest
convergence of Mindanao-based bloggers is here! Yes! Mindanao Bloggers Summit,
hosted by Iligan Bloggers Society, Inc., is happening on October 29! Yes, I
MEAN THIS SATURDAY! And yes, we’re uber excited!!! (I guess it’s pretty clear
with all the all caps and exclamation points in this first paragraph.  =p)
As a baby society less than a year old, having been conceived February
of this year, more than happy, we at IBS, Inc. are glad and giddy and grateful
to have gained the support of many sponsors for this event.
One of our most generous sponsors is
Solid Hosting, a leading company offering web hosting and domain name
registration.  The company offers the
best and cheapest domain registration fee for as low as P500.00/year for .com, .net,
.org, .biz, .info, .name, and .us domain names.  Solid Hosting also offers high-quality, cost-friendly web hosting.
Their services range from a 1-gigabyte disk space for as low as P600.00/year up to a whopping 50 gigabyte for
Philippine platinum resellers.

For bloggers, web hosting and domain name registration are among the most important things to consider.  Solid Hosting‘s support for events such as Mindanao Bloggers Summit indicate that the company knows and understands the needs of bloggers.

Thank you Solid Hosting for the support! We’re excited to see happy bloggers receiving the surprises you have prepared for them. ^^

So if you’re joining to become a participant and haven’t registered yet, there’s no point in waiting. Register now

Mindanao Bloggers Summit 2011: Important Links

If you’re not yet registered, Register now

MBS5 is (almost) here!


I know I haven’t been updating this blog as much as I would want to. Well, aside from school stuff and some work, this has been keeping me crazy busy lately:

Yes, Iligan Bloggers Society, together with Iligan City Tourism Office, Iligan Computer Institute, and Chamber of Commerce and Industry Foundation of Iligan, Inc.,  is hosting this year’s biggest convergence of bloggers (and blogging enthusiasts) in Mindanao.  Mindanao Bloggers Summit 2011 banners the theme, “One Green Mindanao:  Mobilizing Bloggers to Promote Sustainable Lifestyle” to discuss issues on environment and to help formulate a better Mindanao through the promotion and the adaptation of a sustainable lifestyle.

The summit is co-presented by Globe Telecom, one of the largest telecommunication companies in the Philippines. When their sponsorship was finalized, I was beyond happy.  And when I learned that Globe has been generous enough to help Iligan Bloggers Society realize this event and extend their generosity to the participants as well by offering to shoulder the registration fees, I got all the more excited.  I just have to say that again:


Yes, yes, yes!  So if you’re joining to become a participant, register now! Or for those who are interested to sponsor, contact Iligan Bloggers Society and don’t miss out on this chance.

Mindanao Bloggers Summit 2011: Important Links

Schedule of Activities

Mindanao Bloggers Summit 2011
8am, Celadon Pensionne House

Fellowship Night
6pm, Calda Pizza, The Strip

Iligan City Tour

David DiMuzio Pre-Holloween Concert

Huling Hirit sa Tag-Init: The Cebu Blog Camp 2011 Experience

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To officially end the summer break, I attended Cebu Blog Camp 2011 with fellow Iligan Bloggers, Xy-ZaMa’am Arlene, and Fleire (a Cebu-based Iligan blogger) last May 28.  It was my first blog camp ever (or my first event as a blogger (daw)) apart from a couple of meet-ups with Iligan-based bloggers to formally and officially start Iligan Bloggers Society.

Take 1: Ma’am Arlene, IBS Prexy Xy-Za, Me, Fleire, Dabby

Take 2 kay natabunan daw ang CBC2011 logo. 😉

In a prior post, I enumerated some reasons why I really, really, really wanted to attend the camp and braved typhoon Chedeng just to get to Cebu by boat! (Haha! OA lang! Wala po kaming naramdamang bagyo. ;))

So anyways, let’s move on and see if my expectations were actually met and the reasons for attending (IBLOG) were justified…

Pass number 84, wala kadaug sa raffle. :p

I — It’s free! 

Yes, it was really free. No fees and no required purchases whatsoever. I was thrilled enough when I learned that registration was free. What I didn’t know was there were even more freebies! For starters, early birds were given AirPhilExpress shirt and slippers. 

And it did not end there. There were more and more and more! Round trip tickets from airphilexpress, shirts and bags and ballers from Mozilla Firefox, shirts and badges from PicLyf, stickers from Google, and many many many more were given away in between presentations.

And of course, the passes also came with free lunch and snack.


B — Because the topics are all interesting, and the speakers are masters of their craft. 

I took notes like crazy — as if there would be a pop quiz after the camp. And I even took pictures of the slides of the last two speakers just in case I can’t keep up (obsessive-compulsive mode). Yikes!

So here are the topics discussed during the blog camp…

Photography 101 by Paul Gotiong. Sir Paul is an award-winning photographer. He discussed the basics of photography, including aperture, shutter speed, ISO; understanding the histogram; useful camera settings; composition; types of light; recommended gears; and posting photos online.  Needless to say, it was an information-packed talk. I learned a lot, but um, I must admit I seriously need hands-on training. 😀

Travel 101 by Estan Cabigas. Sir Estan is an award-winning travel blogger and photographer.  He talked about how to travel alone, and he shared 8 very important things travel bloggers must do: (1) have a curiosity for the world, (2) research and plan, (3) keep an open mind and talk to locals, (4) bring what is essential [camera, notebook, pen], (5) experience the place, (6) respect local customs and mores, (7) learn about the local culture and language, and (8) always be safe.

Google and Travel by Aileen Apolo-de Jesus. Ms. Aileen is the very pretty and perky Google Country Consultant for Philippines.  Her presentation was on improving traveling with services by Google. She also discussed some new cool tools from Google to “add oomph to your blog.”

Bloggers’ Etiquette 101 by Janette Toral. Ms. Janette is the founder of Digital Filipino and author of Blogging from Home.  Her topic was Bloggers’ Etiquette 101, and she’s super awesome! No wonder she’s one of the most sought-after speakers in the country. She certainly knows how to keep the audience engaged and also wanting more. You can check here presentation about bloggers’ etiquette when attending events here.

With Ms. Janette (actually, pwede na icrop sina Xy-Za and Fleire. Hehe…)

Food and Restaurant Review 101 by Chef Anthony Gomez.  This is one of the topics I was looking forward to.  I’m a foodie, so I was all ears during his talk.  Chef Anton worked as Head Chef in Ativo Italian resto and also in Marco Polo Cebu.  He was super passionate about food, and he taught us how to understand food in order to appreciate it.  According to him, food should be enjoyed with all the senses.  

Social Media Marketing 101 by Coy Caballes.  The last two presentations were related and were focused on promoting your brand (or blog).  Coy is a vlogger and he’s the Social Media Manager for Globe. His presentation was on social media diet, complete with appetizer (facts and statistics), drinks (the right mix of channels for your campaign), main course (content), and of course dessert (rewarding your community).  His presentation can be found here.
Social Media Marketing Success through Facebook by Ruben Licera.  While Coy discussed social media in general, Sir Ruben, who is a Certified Internet Marketing Expert focused on the king of social networking sites — Facebook!  He shared eight Facebook Success Secrets: (1) Set your goal; (2) Keyword Research; (3) Choose the right visibility for you; (4) Quality content; (5) Leave trails; (6) Go viral; (7) Heighten engagement; and (8) Monitor and evaluate.  I must admit, this talk was rushed as we were pressed for time. I can’t keep up taking down notes, so I just took photos of the slides. Hihihi! 

L — Love of learning new stuffs.  
In every experience, what counts most are the lessons learned, insights gained, and decisions on what to do with the newly acquired knowledge. Here are a few significant learnings and resolutions (

  1. Photography 101: I learned two things from Sir Paul:
    • Watermark your photos. Before Cebu Blog Camp, I never felt the need to put a watermark because I felt my pictures were not as good as they should be. (Kumbaga, pang professional photographers lang ang watermark. Haha!) But now, I intend to do a little extra effort in posting online.
    • Always reformat your memory card.  Deleting photos is not enough.
  2. Travel 101:  One thing that Sir Estan said that stuck was that ladies should not be afraid to travel and explore alone. (Ummm… Sige, next time na lang ang resolution.)
  3. Google and Travel:  Ms. Aileen made me realize that there are indeed multiple ways to add oomph to your blog. That means my blog is in need of serious revamp. I will find time for that, I promise. 🙂
  4. Bloggers’ Etiquette: When attending events, prepare a pitch. As Ms. Janette said, “you will meet media, fellow bloggers, host, and organizers at events. Best to have a short introduction about yourself and your blog. They usually ask: what do you do? Where are you connected? What is your blog about?”  True! This reminds me of the need to renovate this blog and focus on a specific niche.
  5. Food and Restaurant Review:   The next time I attempt to describe food, I would listen to the sound of the crunch as I bite into Balamban liempo and Cebu lechon. I would capture its aroma; feel its texture; enjoy the balance of sweet, sour, salty, and bitter taste; and just fully enjoy the experience. 😉
  6. Social Media Marketing:  I realized that there is no need to be overwhelmed with the number of social networking sites out there.  You just have to focus on a few that would cater to your needs.  
  7. Social Media Marketing Success through Facebook:  Facebook is truly a very useful tool to increasing traffic.  I’ll do this later, perhaps after the site renovation. Let me just focus on content. Baby steps. 🙂
O — Opportunity to meet new friends.  
Ah yes, I met wonderful people because of the camp.  I did not really mingle much after the event because I am really shy (true story!).  I only got to talk with our tablemates, Jam and Kristine.  (Note to self: Update blog roll).
Obvious na ang height difference sa duha ka Jam! Haha!

And then Fleire introduced Xy-Za and I to Ms. Janette, and we got to enjoy a sumptuous meal at Casa Verde, The Walk, IT Park afterwards.  Weeee!

at Casa Verde
G — Gimingaw ko sa Cebu! 
Non-Cebu-based bloggers were invited to a day tour the day after the blog camp.  I have to say, this trip certainly made me love Cebu even more. And so this part deserves a separate post. ^___^
So yes, my expectations were met and even exceeded! My utmost gratitude to Johnn Mendoza, the organizer, and the rest of the Cebu Blog Camp team for the invitation. The trip was super worth it, and I’m soooo looking forward for next year’s camp! 😉

I’m Celebrating World Bloggers’ Day!

See that brand new badge on the right sidebar? Yep! I’m indeed joining the celebration of World Bloggers’ Day! WBD is an annual event spearheaded by Cebu Bloggers Society, Inc. to recognize and celebrate the importance of bloggers in the modern society. The online celebration includes putting up a WBD badge on our blogs or on our Facebook accounts, publishing posts about WBD, and a lot more.
To join:
  1. Register your blogs for World Bloggers’ Day here.
  2. Grab the WBD badge.  I posted the WBD-Iligan badge below.
  3. Share the news to your fellow bloggers.


    Theme: The Roles of Bloggers
    <center><b>I’m Celebrating World Bloggers’ Day – ILIGAN </b> <br /> Theme: The Roles of Bloggers<br /> <a href=”” _mce_href=”” target=”_blank”><img src=”×300.png” _mce_src=”×300.png”></a><br /> <i>Initiated by <a href=”” _mce_href=””>Cebu Bloggers Society, Inc.</a></i></center>


    A Story of a Dreamer

    “What are your dreams?”
    Being asked this question at the start of our Financial Management class really caught me aback. On my way to class, I was bracing myself for a “madugong labanan ng mga numero.”  I even ran (i.e., crammed) through whatever I have learned in Managerial Accounting from the previous semester. Yes, the question was rather unexpected, but then it was not exactly rocket science. Anybody in their mid-20s had probably had their lives somehow planned out.
    For starters, I have enrolled in the MBM program in June of 2009. Thus, it’s a given that I intend to graduate in a span of about three years. The real goal here though is not just to graduate. It’s to graduate with flying colors. To be more specific, that would be no grade below 1.75 and at least two 1.0’s. Haha! I guess I really am a big dreamer, ain’t I? And that’s only half of the short-term goal.
    The second part is the bridge that gets me to the long-term goal. Within the next few years (starting now, actually), I need to have a stable income from a job I love that it wouldn’t even feel like a “job.” It’s just like being paid for having fun. Exciting, challenging, and rewarding – that would have to be the ideal job for me, and it will have to keep me going until I reach the long-term goal, which is to have a steady flow of passive income. As Robert Kiyosaki puts it, in the very near future, I will let money work for me rather than me working for money. This is an essential point in the general blueprint of my life because although money is not particularly the ultimate goal, I would need a considerable amount of it to have a comfortable life and do what I love to do for the rest of my wonderful and blessed life.
    Money is undoubtedly important, but what matters much more than money is the relationship we have with our family and friends.  It’s more precious than anything else in the world. So when the time comes, I would be a hands-on mother to my kids and dedicated wife to my husband. We will have a happy life and enjoy God’s precious gifts and blessings. As much as I salute working moms, I would love to be always there for my family and friends, never too busy to miss a single important event in their lives.
    Then, to keep me occupied when the kids start going to school and explore the world and practice independence, I would spend the time to help out some charitable institutions. I’d do some volunteer work from time to time and sponsor parties to less fortunate kids and perhaps medical missions to their families. Their smiling faces would be more than enough food for the soul, and I always look forward to opportunities to pay forward whatever blessings I receive.
    The dreams I have written here are really vivid, right? But hey, someday, when I am where I am supposed to be, I’ll reread this write-up with a big smile on my face. Until then, let’s just enjoy the journey.
    Cheers to happy life ahead! J